translated by: mariana_lico , over at Valo Daily http://community.livejournal.com/valo_daily/3549591.html
thank you for the translation,
and thanks to Mayra Dias Gomes, looking forward to reading her interview.
The rule is the same for everyone: to obtain success, we need to dedicate to what we can offer to others, not to what we are expected to do for others. I made sure of that when I got an invitation of the Finnish government. They wanted me to visit Helsinki, capital of the country, with three other music professionals: Monika Cavalera, Heloisa Vidal and Ricardo Campos.
Between meetings with record labels, agencies and export associations, interviews with musicians and one of the biggest extreme metal festivals (Tuska Open Air Metal Festival), we'd discover com to colaborate with one of the most rock n' roll places in the world. Cultural coordnator Sari Pesonen came up with a schedule to integrate us. We found a government that supports metal.
Musex, for example, is an association that represents the Finnish music industry. Twelve organizations help with the marketing, disclosure and overseas sales.
In the versatile Finland, music is very inportant. All the kids get musical education and 47% of them attend extracurricular classes. Paulina Ahokas, Musex's director gave us a detailed presentation. "What sets the mediocre and the great artists apart is good manners. Shaking hands is important."
Ville Valo, lead singer of HIM, biggest band in the country nowadays, that has sold over 4 million records worldwide, supports the theory. Got to our downtown hotel on foot, had a Red Bull, because he laid off the alcohol, and didn't mind talking about his love life post-breakup, his struggle with alcohol and the death of loved ones.
When the interview was done, he had a cigarette with us and recorded videos helping us spread the word about Brazilian bands. In the end, called his father and told him we'd visit the sex shop he owns. There, we shook another hand and were given t-shirts, whips and hancuffs with the band's logo.
I head this from a Finnish singer: "I've always been a punk rocker, but you screwed me by showing that my government is amazing". For that reason, I'll start talking about Finnish rock for a few weeks. The Brazilian music industry needs to see the midnight sun. And I promise: at least ten great bands are on the way.
I'm ready to take your six six six in my heart.
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